Do ads still work?

This is a great article on the state (and future...) of advertising. It's taken from THE NEW YORKER, and credit goes to Eric Porres, COO of Underscore Marketing, for letting me know about it. P.S. Eric is a great "giver" (do with that what you will)

I'm running around in Manhattan today searching for inspiration, so I thought I'd rather post this and invite your commentary. I think the article is loaded with good stuff (my personal favorite: fart advertising)