In my book I talk about the fact that consumers aren't as dumb as they used to be...put differently, consumers today are smarter than they used to be.
One example is the difference (and perceived credibility) of movie critic reviews versus community (meaning you and me) reviews.
Exacurbating (sp?) this is the downright, borderline criminal misrepresentation of real reviews by studio frauds as misleading marketing propoganda
As reported by the good folk at Adrants, Gelf Magazine has exposed the disconnect and in true new marketing fashion, I'm doing my part to spread it...
Example: Be Cool
Kevin Thomas, LA Times: "...Travolta is as smooth as ever..."
Actual line: "[John Travolta's character Chili] Palmer is back in 'Be Cool,' and although Travolta is as smooth as ever, the picture is a bust, a grimly unfunny comedy with no connection to reality, and worst of all, running on and on for two dismal hours."
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