So eBay fired its agency Goodby, Silverstein and Partners (only one of the THE most creative agencies in the modern era of advertising) - Jeff Goodby, Rich Silverstein legends (I've never met Partners, but I hear she's silent, but violent)
So many red flags on this that it looks like an invariable minefield. According to eBay spokeperson, Chris Donlay, "our policy is not to comment on vendor relations." - after 6 years and millions of dollars later, you think of your agency as a vendor? Don't you think that's part of the problem???
Second flag is the reliance on the 30-second spot/mass marketing. I don't care how creative you are, it's just not possible to capture the essence of eBay - logical, rational, emotional, animal, vegetable or mineral in 30-seconds.
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