Despite the buxom breasted antics of a hardly controversial Super Bowl commercial that seemed to declare GoDaddy the winner of the 2005 Yawnfest (by default), it appears that relevance and utility trump entertainment...or put differently, persuasion and intent win over pure awareness.
GoDaddy will not be extending their contract with the Ad Store, and lo and behold are opting for a more direct approach instead. Even more surprising is the fact CEO, Bob Parsons, did not report this on his blog...although he did mention that GoDaddy has its own radio show (starting 3/30) on Sirius and XM.
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