...but it's better than zero!
As reported by Mr Elliot in NYTimes today, "Pepsi One Goes on a Television-Free, Celebrity-Free Commercial Diet."
This one pretty much sets off every New Marketing button kind of like an EMP would any electrical outlet within an 8 mile radius.
Pepsi is launching their Pepsi One diet drink sans borrowed interest from celebrities (but what will become of Beyonce?) and the 30-second spot.
What? No TV? How could this be true? What possibly could they use in its place?
How about online, events/experiential marketing, non-traditional forms of marketing such as trading cards, various trading cards, music downloads, online long-form movies.
I might just buy a Pepsi One now...
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