As reported in Adweek, Sony Electronics - a company/brand brimming with all the potential in the world, but thus far unable to let go of "old marketing" - has informed agencies that "digital technologies are in their infancy and the battle for the digital future is far from over."
I don't know that I would call it a battle (doesn't sound very consumer-friendly), nor would I refer to it as a future battle. It's a reality. It's happening today. But yes, it is just the beginning of a hyper-competitive attempt to woo the consumer and connect with their most precious commodity - their disposable time (not money)
Publishers out there...feel free to contact the following agencies to offer your big ideas to help them with the upcoming pitch. Think of it like a horse race - which stallion will you put your money on?
- IPG's TM Advertising in Irving, Texas
- Mullen in Wenham, Mass.
- Carmichael Lynch in Minneapolis
- Deutsch in New York
- Foote Cone & Belding in New York
- Omnicom's BBDO in New York
- Publicis' Fallon in Minneapolis
- Leo Burnett in Chicago
- MDC's Crispin, Porter & Bogusky in Miami
- kirshenbaum bond + partners in New York
- Havas' Euro RSCG in New York
(P.S. anyone not on this list?)
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