"Euclid of Alexandria (born 325 BC; died 265 BC) is the most prominent mathematician of antiquity best known for his treatise on mathematics The Elements."
At no point in his career did he work in an Advertising Agency, nor did he assume the title of "Creative Director."
I have to say that I always get nervous when anything is done to the already precarious state of creativity...to make it less art and more science, so when I heard mOne had come up with something called mEuclid, which essentially optimizes creative rotation/weighting etc. in order to boost response rates, I was (and still am) a little nervous.
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