The Return of jaffe Juice (with a twist)

jaffe Juice is back…with a twist: J^2 is now in blog form (thanks to the help of the very cool team at Gawker, who helped me build this in the hope that people would indeed come)

My focus will hone in on “new marketing”, media and creativity in advertising.

My role is to tell you what’s important and more importantly, why you should care. Every now and then, I’ll post long-form pieces which will typically look like the old jaffe Juice articles and will be designed to invoke your comments.

What’s in it for you? I hope jaffe Juice will be your daily fix of unedited and undiluted commentary, opinion and perspective. I intend to be your quantity (aggregator) and quality (refinery) filters. I also expect you to lend me your fingers and to join the conversation.

What’s in it for me? A bit of sponsorship and advertising revenue down the line will help pay for carpal tunnel physiotherapy, but for now I hope you’ll do your part to spread the word and tell a few (thousand) people about jaffejuice.com. I also welcome your suggestions and feedback which is vital to me and more than appreciated.

Finally, I’ll be introducing a segment called, “Between the lines,” where I’ll publish anonymous postings which are sent to me offline. Through this feature, I will attempt to be a true voice for the market, reflecting things for what they are, as opposed to what they appear to me. Is there a publisher you think is too arrogant? Are there agency individuals who are not toeing the line? I’ll let the world know about them. The only thing off the record in “Between the lines” will be your identity.

Together, we will continue to shape the changing world.