Who's who in the media zoo

It's the latest craze hitting the cubicles of media sweat shops everywhere...where did your favorite medium come in? Did you grow or shrink in 2004? Are you one of the top or bottom 3? All is revealed thanks to TNS Media Intelligence. Ad Spending by Media: Full Year 2004 vs. 2003

MEDIA Full Year 2004 (MM) Full Year 2003 (MM) % CHANGE NEWSPAPERS (LOCAL) $24,555.50 $23,018.50 6.70% NETWORK TV $22,522.40 $20,340.60 10.70% CONSUMER MAGAZINES $21,292.20 $19,145.90 11.20% SPOT TV $17,305.40 $15,499.20 11.70% CABLE TV $14,248.80 $12,521.60 13.80% INTERNET $7,441.50 $6,131.90 21.40% LOCAL RADIO $7,330.50 $7,250.40 1.10% B-TO-B MAGAZINES $5,214.10 $5,125.60 1.70% SYNDICATION - NATIONAL $3,930.90 $3,395.80 15.80% HISPANIC MEDIA $3,888.60 $3,713.80 4.70% NATIONAL NEWSPAPERS $3,255.20 $3,053.10 6.60% OUTDOOR $3,213.00 $2,674.40 20.10% NATIONAL SPOT RADIO $2,616.50 $2,635.20 -0.70% SUNDAY MAGAZINES $1,497.40 $1,383.80 8.20% FSI's $1,391.60 $1,317.20 5.60% NETWORK RADIO $1,027.80 $1,000.70 2.70% LOCAL MAGAZINES $360.20 $325.40 10.70% TOTAL $141,091.70 $128,533.00 9.80%