This is kind of interesting. It's April Fool's Day today and Google runs a link for New Google Gulp (click for a clearer view)
The effort is rather cute and harmless and not really much to talk about, however what I wonder is the following:
1) Google as the 4th portal - how many people will in fact click on this link today and visit their minisite? What scale will this receive and how will this compare to Yahoo, MSN, AOL and hell, even CBS, ABC, NBC and Fox
2) Why is Google not offering this to their advertisers?
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