One of the largest disconnects ("hypocritical oaf") in this business is the downright abysmal way agencies market themselves. It's borderline criminal how lousy agencies are at walking their own talk and I can only wonder why a handful of agencies haven't capitalized on this deficiency sooner. (a previous post on the subject can be found here)
The recent decision by the U.S. Army to cancel their review cost the agencies left in the running quote "hundreds of thousands of dollars" end quote. Perhaps these agencies should sue the government ala ONDCP in reverse.
Or perhaps the employees (and shareholders) of the 6 agencies should sue themselves for wasting so much money in courting a potential client instead of overworking and underpaying their own. The Pitch Process is the root of all evil. Said it once; will say it again.
John Wren, Sir Martin Sorrell, David Bell, Maurice Levy et al - here's an idea: since you're in the business of coming up with ideas and it kind of makes sense to stay close to the action, especially when it comes to conceiving differentiated big ideas, go out there and purchase a few blogs.
Not this one (it's not for sale) but a pretty appetizing array of smart opinion. perspective and thought leadership from the blogging community. Just check out the trackbacks on my Nike ad thread and you can put together a pretty lucrative shopping cart.
While I believe (with the exception of Rubel) that it's pretty tough to pull off a blog within a corporate infrastructure e.g. Business Week and Blogspotting, this doesn't preclude you from an association with an army of free-spirited thinkers.
Think sponsorship. Think audience. Think branding. Think, dammit. THINK!
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