Original post and spots are available by clicking on the image or this link
Gary Stein notes on his blog that there's a groundswell of support for W+K to put my ad on the air.
Actually that's what Apple should have done with George Masters who came up with his own iPod ad (poor shmuck - he's being charged $1,000 by his hosting company when in fact Apple should be all over him with support)
The opening credits would read something as follows: Created by one of our own consumers who "just did it"
Gary Stein suggested these 3 ideas on his blog for the fine folks over at Nike:
1) Auction the ball off on eBay
2) Tweak an Advergame to Focus on that Shot
3) Re-build the Shot in an Interactive Medium.
Re-build the entire shot in a 3d-rendered environment. Let people play it over, zoom in rotate, and so on. Maybe even invite a few golf pros and physics-majors to add their commentary, allowing people to play the shot with voice-over.
Not bad for a numbers guy!
Personally I think the solution is to figure out a variety of innovative ways to bring this moment to consumers - whether through DVD, VOD, Web, experential marketing, Amazon.com, TiVo and even the 30-second spot if necessary.
Many consumers got to see the moment for the first time on my blog and for each one of these consumers (remember the promise of one-to-one marketing), this was priceless.
Recent Comments