So today has been fun...after all these months and years writing about consumer generated content, communal marketing and in particular, new marketing...today I put my talk into walk and experienced first-hand the power of community.
Steve Rubel is a legend in his own time (me, I'm a legend in my own mind) for getting the ball rolling; Robert Scoble commented and I was Scobledotted which I feel was my rite of passage in the blogesphere; ESPN reporter Darren Rovell wrote a piece on "the moment," although didn't refer to my little creation, but made up for it with a plug for my book :)
Nike - the world class marketers that they are (kiss, kiss) - have not issued any C&D against my efforts; nor have they retained my services...but the week is young on both fronts.
Thanks to all who linked and especially to those who took the time and effort to comment, which really made this a shared moment.
jJ
P.S. I hope to write a few longer form pieces in the days/week to follow to shed some more marketing-focused perspective and commentary on this experience.
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