On Friday I received an e-mail from Alexis Parker informing me about Burger King's new viral play, www.needforfeed.com (I feel the need....the need for feed! Thanks Top Gun)
Apparently she also told the folks over at AdJabs about it as well.
So who are you Alexis Ann Parker?
Do you work at CP+B or are you just a viral evangelist? Either way, I am honored that you have chosen me as one of your emissaries and I have mentioned your website (read on for an extended commentary)
I love the idea of bloggers serving as brand emissaries. This is ultimately the power and promise of community in action.
The game itself is fairly forgettable (at least to me) BUT I did like 2 aspects of this attempt which I think espouse (I just love that word) on different levels, the personality and charm of the brand (aspirationally) and a multiplier-type catalyst effect which could see this grow and take shape.
1) The BOSS key - first introduced in the Leisure Suit Larry series some 15 years ago. Love it (see attached)
2) The customize feature which I think is the real spark that stands between dud and dude! Attach the mugs of your office-workers and colleagues for a bit of fun.
Cute :)
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