OK, so I'm reading my wife's People in the bath (you may now excuse yourself to either laugh or puke yourself to death...file it under the TMI folder: too much information) and I stumble upon this print ad
which is simply awesome.
I'd like to laud this for the following reasons:
1) It works spectacularly as a print ad and if a picture could speak 1,000 words, this speaks 1,000,000. A 30-second spot would just dilute it.
2) The King versus Vader face-off is classic. I've already cut it out and stuck it on my Blackberry (not literally) I may even use it as my lwallpaper - gosh darn, did I just embrace an ad???????
3) it's also a pretty neat demonstration of how a promotional piece can be done in an on-brand and creative way
4) PLUS it's on strategy - "choose your own destiny," the call to action on the scratch card sounds a lot like "have it your way"
THE FORCE IS STRONG WITH YOU! My money's on the King.
Recent Comments