To the 127 people who responded to the survey, thanks for voicing your opinion. Here are the official unofficial results:
Question 1) 69% preferred my ad to the 18% who preferred Nike's :)
Question 2) The industry appears to be fairly equally divided on whether to take an active or passive stance with respect to acknowledging consumer expression
31.5% thought Nike should do nothing
26.8% thought Nike should act as my silent viral benefactor i.e. host serving charges and pay me off with golf balls
25.2% thought Nike should put my ad on air
12.6% thought Nike should hire me (but in fairness it was my Mom voting multiple times)
Question 3) 71% thought Nike moved too slow on this
Question 4) 65% believe consumer generated content is the future and we should embrace it versus 33% who are still on the fence or rather choose to take a more cautious wait and see stance
Question 5) The verbatims and details results can be found by clicking on this link
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