Kicking off what promises to be a bold new alternative to book promotion (NOT!), I offer up as evidence, Exhibit A: my socks. Snapped by Mike May at the recent MediaPost Outfront event, it gave me an idea.
Snap my socks...send it to me. I'll post it to the blog and send you a signed copy of the book. I'll also start to change my socks a lot more often...
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