I was interviewed for this week's Business 2.0 Marketing Focus, titled Beer Buzz, on the subject of Budweiser hiring Jib Jab.
While I thought the idea to hire this edgy production company for a large brand was a great idea, I was a little surprised in its execution.
For starters, I never expected to see it front and center on jibjab's homepage (SELL OUT), nor did I expect the hokey "JibJab and Bud" marriage to be so overtly and uncomfortably prostrated in front of our faces.
The creative itself is also a little sub par - I couldn't work out if this was meant to be an ad or not? What was the point other than "to inform" (very old marketing) us all that more commercialized messages was to come? Whoopdi-friggen-doo!
I recognize and respect the need to make money, hence the partnership, but I feel the intelligence in the alliance should have been in its subtlety, not its brash in your face approach. That being said, the latter does come off much like behavior of a typical beer drinker (or at least one that has had one too many to drink), so what the hell do I know...
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