With apologies to the non-American Idol fans out there, I promise there is a point.
So my main man Scott Savol sings an emotional Luther Vandross Song (Dance with my Father) and Simon Cowell tells him to "pack his bags."
What happens? Scott is voted into the top 3 ahead of Vonzell, teeny-bopper loved and Heather Locklear endorsed Anthony Federov and the shock castaway, Constanine Maroulis.
Whay happened? Here's my read: Simon Cowell represents the establishment (old marketing if you will); consumers at home represent new establishment (new marketing if you will). Old marketing tries to influence new marketing, but new marketing sees through the B-S and what they see is an emotional, authentic song, sung by "the average Joe" by his and our admissions. Scott represents everyone who has struggled and been nothing more than a face in the crowd. We identify with him.
The result was that even this big lug got off his arse and voted. Actually I didn't, I just reached over for my Blackberry and SMS'ed 5 times for SS. Coincidentally, the difference between 3rd and 6th place was 4.75 votes.
The point is that consumers today see through the agenda's of marketers and in a tiny microcosmic instant, we saw that manifest itself during our weekly dose of Pop Culture: AI.
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