The future of TV

This week's Newsweek has a whole section on a fairly hot topic, the evolution and future of both TV and the advertising that powers it:

• TV reloaded
• The Future of Television (as reflected by Conan O'Brien - yes, one and the same)
• New Ways to Drive Home the Message

There are also 2 audio clips (available for immediate viewing or podcast):

TV's Future 1: The New Ad Game

TV's Future 2: Married to the Internet

It's one story that won't be retracted any time soon...