As revealed in Adfreak, Colle + McVoy - a Minneapolis based agency - was responsible for the off-brand so-called viral website, www.howdiditgoin.com and thankfully not Wieden + Kennedy.
I'll reserve judgement on whether Nike had a hand in this or not...based on an official word from the folks in Beaverton. I'm certainly not going to believe C+M who were just allegedly experimenting with viral to get some experience in it (at Nike's expense?), and would take any cease and desists very seriously (yawn)
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