Starbucks has a really interesting program which from my amateur sleuth work is/has been rolling out across the country.
Essentially they've teamed up with various art musea e.g. Musueum of Contemporary Art in Chicago to showcase and exhbit art created by Starbucks employees.
Proceeds of the ticket sales go to charity.
This is a real interesting Experiential play, which has additional cause-marketing and internal-marketing nodes to boot. So the next time, your barista gives you that Grande No-Whip Extra-Mocha, Mocha-Frappuccino Light, who knows....they could be the next Picasso (or not)
Recent Comments