I met my good friend, Derek Hewitt, at an industry conference about 3 years back (although he wasn't my good friend at the time because I had just met him) when he worked for Philips.
Besides being a fellow ex-South African, I was then (and am still now) impressed with his astute and shrewd grasp of the real convergence: that between technology and consumer(ism) in our personal and professional lives.
He recently joined TracFone Wireless as their new senior marketing honcho. For those of you who haven't heard of TracFone, they are "silent, but violent" - the largest seller or prepaid cellphones in the US (see: Walmart, Target etc.) and part of the America Movil group, which is the fourth largest cell phone company in the world (so there!)
Pre-paid/pay-as-you-go, together with "disposable" or dispensible phones (in other words, the phone comes free) is beyond huge around the world and it is without question going to change or at least influence the US wireless landscape.
I wanted to congratulate him and wish him well in his efforts and journey. I expect only the best of new marketing from him and I'm sure he won't let me down.
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