In the opening pages of my book I ask readers to "pay me my dime" if they believe there are ideas in the book that are valuable to them. I predicate this on the belief that ideas are the lifeblood of our business and therefore should be embraced, coveted, monetized, rewarded and given credit where credit is due.
And so on my book's website, I used PayPal to give readers the opportunity to put their money where my mouth is and reward me (if they see fit) for any ideas they can use.
As one reader pointed out in an e-mail, shouldn't the $29.95 (or any discounts thereof) be enough capital outlay and why should they pay more? My response was that if they read this book and feel that the worth of the sum total of ideas was below the amount they paid, I would refund them the difference. However, if they felt the value exceeded the amount they paid, then all things being equal they should write me a check for the surplus value they received :)
Well, just now I got my first 10c from a reader. I'm not sure if this means they got only one idea from the book and if so, if they thought that the rate card was 10c/idea, or that the idea was only worth 10c.
Either way, I was thrilled that someone took the time and effort and money to make my day with this gesture + a few very kind accompanying words.
I am now $999,999.90 away from my first million from this book!
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