The failing of traditional television advertising is certainly a lot more prevalent in the US, but it would be a mistake to assume that this warning is not applicable abroad.
As posted by Adverblog, the European Interactive Advertising Association (EIAA) released some research that younger Europeans (aged 15-24) are watching less TV as a result of spending time on the Web
Activities done less as a result of using the Internet:
Watching TV 46%
Talking on the phone 34%
Reading newspapers 33%
Reading books 32%
Listening to the radio 22%
What I found interesting is that the average European spends 20% of their time on the Web (the 15-24 spends 24% of their time online versus 31% on TV) - which if my math is correct, and this report is accurate, is even higher than the US Web consumption figures which are believed to be around 15%. Possibly because of slower connection speeds or dial-up?
Recent Comments