Jaffe Juice

Free Katie (there's still time)

There's just something creepy about the whole OTT Tom Cruise and Katie Holmes sitting in a tree - SHOW me the Money. And when the Church of Scientology gets added to the mix, there's definitely some drugs/hypnotism/magic in play.

So it makes total sense that a website aptly titled, Free Katie, should sprout up to try and liberate her from this older man (Bring back Dawson...all is forgiven)

CGC by jaffe

If you're looking for an update and outline of Consumer Generated Content (CGC) outside of Chapter 17, check out this week's In Focus feature which I wrote on iMedia.

There are plenty of examples from Jib Jab gets Jobbed, to Paris Hilton meets 1984 to the Converse Gallery, Imagination Cubed, George Masters and of course "Just Did It."

Do teenage boys think Paris Hilton works at a Carls Jr?

As quiet as I've been on the whole Carls Jr thing, I did want to share some web data which reflects some short term (but for how long) lift from the car wash 'n chicken burger combo at CJ (ask for item #69 on the menu...and supersize it STAT)

A book review of "Life after the 30-second spot"

They say word-of-mouth is the greatest influencer and driver of considered recommendations. If that's the case, I hope Dave Morgan's words make it to the four corners of the globe. His iMedia Book Club review of my book is very flattering and humbling and it is with great pride that I share it with you.

ABC World News This Morning

For those of you who didn't set your alarms this morning (as if), here's my interview with Ron Corning on ABC's World News This Morning which aired live today.

Download world_news_this_morning.wmv

iMedia Insight Interview on the Role of Creative

Catch my video interview on imedia on the role of creative in both the interactive and advertising space on the whole.

Avant-Grande (or is medium...I can never tell)

Starbucks has a really interesting program which from my amateur sleuth work is/has been rolling out across the country.

Essentially they've teamed up with various art musea e.g. Musueum of Contemporary Art in Chicago to showcase and exhbit art created by Starbucks employees.

Proceeds of the ticket sales go to charity.

This is a real interesting Experiential play, which has additional cause-marketing and internal-marketing nodes to boot. So the next time, your barista gives you that Grande No-Whip Extra-Mocha, Mocha-Frappuccino Light, who knows....they could be the next Picasso (or not)

Bravo to the Webby's!

Last night I attended The Webby Awards and was blown away by the turnout, professionalism and slick execution which made me so proud to be associated with this business. Congrats to Neil, Tiffany, Rodger and co on an amazing evening...

World Premiere of WOTW @ the Jaffe Residence - you're all invited

Not really, but it could happen (not the everyone invited part)

Scott Donaton commented on a New York Times article which reflects that consumers are staying home and watching DVD's (and other things) instead of waiting in line to see overpriced movies, eating overpriced popcorn and soda and let's not forget the other charges such as parking and babysitter fees, not to mention sitting in the first row because you didn't come at least an hour before. Sheesh

P.S. Scott: I wrote about this over a year ago and it's in my book, so quit dogging the NYTimes. I could say the same about you :)

Plog: Bloomberg Interview

This is a plog (a mixture between a plug and a publicity log - or plog for short.)

It's my interview with Bloomberg's Lane Bajardi, which aired Saturday, June 4th on their Small Business show.

Download bloomberg_interview_0002.wmv