The end is high (speed)

In a recently released research report, Jupiter states that by 2010, 8 out of 10 online homes will have broadband access.

Thanks Brian Morrissey for clearing this up - I had originally said 8 out of 10 homes, but after digging on the mighty eMarketer, I found out some interesting facts:

By 2008 (which for those of you keeping count is 2 years before 2010), 73% of US households will be online (which again for those as gifted at math as I am, is 3 out of 4 households) and 84% of them will be on broadband. So unless we all move to some remote island to play the world's largest game of Survivor (call Guinness), I would hold that the following assumptions should apply:

1. More households online by 2010

2. Greater ratio of broadband:dial-up (especially given SBC's announcement - see below) than Jupiter predicted.

One of the reasons for this pretty much ubiquitous adoption will be slashed access fees. And just this week, SBC announced that it would be reducing its broadband fees to just $14.95 which makes it competitive with dial-up services, let along high-speed ones!

We're all familiar with 5 year plans. Now it's time for every marketer to implement theirs. You've got 5 years to turn your ships around. And if you don't, you will surely lose.