BMW Films is, was, and maybe always will be the quintessential poster child of new marketing. Being first has its advantages, but when you're on top...everyone wants a piece of you. Many people demanded to know the ROI before they deemed this to be a success. David Lubars was headhunted to BBDO so they could infuse a Films-like creative-ethos across its tired culture and approach. Jim McDowell nonchalantly sidestepped from BMW to Mini, in order to work on his tan and surf-skills with the folks over at CP+B. The last bastion was Fallon.
And now no more. BMW and Fallon have parted ways.
Moment's silence and credit where it was due. To all sides.
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