When I look at the list of the top 50 Internet Advertisers by Expenditure for April 2005 (courtesy of TNS Media Intelligence and ClickZ Stats), I am astounded by the absence of "brand bullies"
Put differently, if you had to look at the top 50 advertisers across the board or even TV advertisers, you certainly would be seeing less of the likes of University of Phoenix, Classmates and Tickle.
Jeez...we still got a long way to go.
| Top 50 Internet Advertisers by Expenditure April 2005 | |||
|---|---|---|---|
| Position | Advertiser | Expenditure ($ 000) | Sector |
| 1 | Tickle by Emode | 23,770 | Date |
| 2 | Vonage | 21,829 | Tech |
| 3 | South Beach Diet | 18,607 | H/F |
| 4 | LowerMyBills.com | 14,124 | Fin |
| 5 | HP VAR Computers | 13,874 | Tech |
| 6 | Netflix.com | 12,508 | Ent |
| 7 | Classmates.com | 10,137 | Misc |
| 8 | Verizon ISP | 8,506 | Tech |
| 9 | University of Phoenix Online | 6,867 | Edu |
| 10 | TitanTV.com | 6,553 | Ent |
| 11 | Ameritrade Brokerage | 6,175 | Fin |
| 12 | Dell VAR Computers Products Direct | 5,140 | Tech |
| 13 | TravelZoo | 4,867 | T/H |
| 14 | E-Term.com | 4,702 | Fin |
| 15 | ShareBuilder.com | 4,487 | Fin |
| 16 | Teleflora | 4,310 | Ret |
| 17 | Comstock | 4,141 | Ret |
| 18 | University of Phoenix | 4,029 | Edu |
| 19 | Scottrade Stock Brokerage | 3,829 | Fin |
| 20 | MSN | 3,817 | Tech |
| 21 | Andale ISP | 3,717 | Tech |
| 22 | E*Trade Financial | 3,542 | Fin |
| 23 | Discovery Channel | 3,527 | Ent |
| 24 | eDiets.com | 3,434 | H/F |
| 25 | Love@AOL | 3,377 | Date |
| 26 | Monster.com | 3,341 | Class |
| 27 | Cingular Wireless | 3,308 | Tech |
| 28 | Rent.com | 2,920 | Class |
| 29 | Hydroderm Skin Care | 2,770 | CPG |
| 30 | ChildSafe Network | 2,659 | Misc |
| 31 | Jamster Ringtones Software | 2,640 | Ent |
| 32 | Ink2All.com | 2,611 | Ret |
| 33 | LoanWeb | 2,378 | Fin |
| 34 | NexTag.com | 2,342 | Ret |
| 35 | Orbitz.com | 2,304 | T/H |
| 36 | Charles Schwab Consumer Services | 2,294 | Fin |
| 37 | Findtherightschool.com | 2,285 | Edu |
| 38 | LendingTree.com | 2,223 | Fin |
| 39 | Schwab.com | 2,222 | Fin |
| 40 | DeVry University | 2,175 | Edu |
| 41 | Harrisdirect.com | 2,168 | Fin |
| 42 | CareerBuilder | 2,157 | Class |
| 43 | FreeCreditReport.com (Experian) | 2,101 | Fin |
| 44 | Western Union | 2,084 | Fin |
| 45 | Dollar Rent-A-Car | 2,021 | T/H |
| 46 | Baymont Inn & Suites | 1,959 | T/H |
| 47 | Amazon.com | 1,932 | Ret |
| 48 | MortgageExpo.com | 1,928 | Fin |
| 49 | Dell Dimension Computer Products Direct | 1,926 | Tech |
| 50 | Western Union Prepaid MasterCard | 1,916 | Fin |
| GRAND TOTAL | 258,555 | ||
| Methodology: Chart represents display advertising in standard and non-standard formats. Media expenditure estimates do not always take into account special considerations including publisher discounts, barter agreements, co-sponsorship, affiliate relationships, etc. | |||
| Sectors: Auto - Automotive; Class - Classifieds; CPG - Consumer Package Goods; Date - Online Dating; Edu - Education; Ent - Entertainment; Fin - Financial Services; H/F - Health & Fitness; Misc - Miscellaneous; Ret - Retail; Tech - Technology; T/H - Travel/Hospitality | |||
 | |||
Recent Comments