A double whammy welcome to AOL who (better late than never) joined the "big leagues" last week with the beta launch of AOL.COM - which looks pretty damn good. It's a big deal as the big 3 are now truly on the same page with respect to being able to offer mainstream marketers a standardized product that has both the left brain (media) and right brain (creative) brand ingredients.
It expands the category, partially addresses Bob Garfield's Chaos Theory and and for better or worse, firmly positions AOL, Yahoo! and MSN as the online equivs of ABC, CBS and NBC.
On a second note, I want to welcome AOL to Jaffe Juice as my first official sponsor. Monetizing the blogosphere is an important priority and off the bat, demonstrates that the blogging initiative is real, tangible and substantial. They've put their money where my mouth is, and for that I am proud to have them aboard.
That being said, I promise them no special treatment. When they're good, they'll get good cop treatment and when they're bad, they'll be dealt with accordingly :)
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