On Wednesday night, close to 200 people crammed into Pressure in New York City for the final Battle for the HeArt Creative Roadshow.
The venue was way cool...but the sound was....gee, how should I put it....hmmm...well....IT SUCKED! That and the torrential downpour which demonstrated beyond a shadow of a doubt that Lars Bastholm is in fact from another planet, or at least is able to channel the elements. Such is his mastery of all things creative!
Funnily enough...the sound was absolutely perfect in the restrooms for some reason. Many people came back to me afterwards maintaining that THAT was the reason they stayed so long in the restrooms. Yeah, right!
It's kind of ironic of course that in our business, where technology is part and parcel of everything that we do...that often times, it gets in our way and even becomes a distraction. Think about it....form and function. Pressure: great venue for a party, not so much for a conference...but a parference, well that's another story.
Before I get into the highlights from Lars' and Doug's speeches, I just want to take the opportunity again to thank our sponsors for making this whole Battle a reality. Without your generosity, commitment, support and belief in myself, the "Battle" brand and initiative, and most importantly the Creative Community, we would and no doubt will continue to wander through the creative abyss searching for inspiration and answers: About, DoubleClick's Motif, Klipmart, MarketWatch, MSN, Reuters and Unicast. Also a thank you to our media sponsors: Adweek, the Webby's and AAAA's.
P.S. Don't forget to enter MSN's Creative Awards!
So here are the takeaways from Lars and Doug:
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