Andy Dufrane’s got nothin’ on Eddie Scrap-Iron Dupris

OK, how many of you knew Morgan Freeman had a production house? And how many of you knew that he’s formed a new company – a partnership with Intel – called ClickStar that will allow consumers to watch movies online before they come out on DVD.

This announcement underscores the continued acceleration from cradle to grave of content i.e. from the initial movie release through the DVD, VOD and Web releases. Except of course this puts the Web before the actual DVD release.

It’s going to piss off plenty of people (which is both an alliteration and awesome) including the Movie studios, the DVD industry and of course MovieLink and CinemaNow.

But so what…it’s just the inevitable force of change and it’s somewhat ironic that it take an actor (as opposed to the studios for example) to capitalize on it.

P.S. MF, Surely you can do better than “ClickStar” – sounds like a kiosk to toss your pennies into, not a proprietary way to distribute move content.