As reported in Adweekâs IQ Briefing, Cingular Wireless will soon launch a campaign that encourages consumers to use their camera phones to submit photos via MMS of Cingular's advertising theme (the inherited 5-bar one from AT&T).
Photographer Robert Clark will pick 5 finalists and then consumers will then vote on the best submissions via text messaging. Also the best submissions will be incorporated into subsequent Cingular advertising/messaging.
With Lubarsâ tentacles notably hovering close by, this is yet another example of supreme new marketing at its best â and a strong demonstration of horizontal integration (for anyone unfortunate enough to have heard me speak on true integration in the past few months)
As a Cingular customer myself, I'm proud to see them deploying this kind of higher intelligence effort.
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