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July 25, 2005

Even Warlocks aren’t protected from discounts

Here’s a thought about the unbelievably hyped, anticipated and purchased phenomenon – the new JK Rowling Harry Potter incarnation: The Half-Blood Prince – inarguably the most successful book release in history (second probably to the Bible, but I wasn’t there so I can only speculate at best)….WHY THE HELL DISCOUNT IT?

Amazon slashed 43% off the cover price before it even hit the stands. Why? Did they think it would get bad reviews? Did they think someone would give away the ending (Voldamort is the bad guy) Or are they just too far gone and locked in their never-ending story of Wal-mart like discounts?

Perhaps if JK has called it the Full-Blood Prince, she could have got her asking price :)

Posted at 12:23 AM in New Marketing |

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