It's unbelievable to think of a retailing giant like Amazon.com as being only 10 years old.
Like a beacon or proxy of change, here you have one company that has literally not only changed the book business, but indeed has transformed re or e-taining as well.
The degree of sophistication, personalization and customization that takes place, on a bed of rich data is only just now starting to demonstrate its profound impact and value and in Bezos, you have a retailing pioneer that John Wanamaker would be proud to share a beer with.
Between Google, eBay and Amazon, you have - what I call - the prime trinity of the Web. 3 powerful companies; 3 powerful brands.
That being said....a sobering note of caution. Amazon needs to figure out a way to maintain an element of "humanness" (as opposed to humanity) It is exceptionally difficult to get hold of a human. Ever. There is very little personal contact and even the customer service in the form of the standard 24-hour autoresponder (which typically never answers the question)
Jeff - you're a legend. In the first 10 years you reinvented the selection and shopping processes. You've always been consumer-centric and done a great job at making the shopping experience pleasurable (from 1 click to Amazon Theatre) Now, as you enter your teens...I look to you to lead once again. This time reinvent CRM, customer service and show how humanity and web activity need not be mutually exclusive.
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