Hope you all had great July 4th Weekends. I was fortunate enough to receive these two book reviews from Jaffe Juice readers and wanted to share them with you.
"As flat out fun to read as 'Life After 30' is, there's a genious undercurrent that you'll be riding on here. LA-30 is Marketing ReThink that is definitely not for the timid. Jaffe's brain and heart have produced ideas that are too damn smart, too elegantly counterintutive, and too fucking thoughtful to bring back old-thinking brands from the dead. Dead they should be and stay if they can't put in place the leaders that would understand and apply Jaffe to the world that will crush them while they're sleeping. They'll nod their heads at cocktail parties then flex back to their wasteful, unaccountable ways at the office. 'Life After 30' is for those who want to live, not die. It's for leading companies, their CEOs, marketing directors, and responsible board of directors who, simply put, want to live...and live well. Jaffe articulates and electrifies what today's emerging leaders are sensing and incorporating into their business and communications plans. Jaffe has leaped alongside, and maybe past, Godin and Gladwell and created a tipping point of his own with this purple cow of a book." JAN ZLOTNICK
"Joseph, I just got through the book (thank God for long weekends) and I can already tell I'm in for a couple of sleepless nights. The countless ideas you highlight and myths you dispel will be haunting my right brain for some time to come. Thanks for having an opinion. These days that's a Purple Cow." RICHARD BANFIELD
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