There's something really sweet about a perfect market economy...or at least one created in the space hallmarked by eBay.
hanka3153 for example, might turn up his or her nose at paying $4 for a Grande Frappucinno at Starbucks. But when it comes to having lunch with Berkshire Hathaway's Warren Buffett, $351,100 turned out to be the winning bid and the rate that the market determined was fair and equitable.
The proceeds of the auction on eBay go to charity...but underneath it all, is a a stern lesson to all the marketers and advertising practitioners out there who fall victim to continous discounts, sales and undercutting the competition: consumers will pay a premium for value - especially with there is an experience which comes along for the ride.
And even deeper down...you'll find some invaluable insights which could even help the world of advertising.
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