I got to thinking....which is a pretty dangerous thing to do I know.
The TV model is predicated on a Fall thru Spring season - September thru May. The best (arguable) content is committed to this period and bulk of the dollars are likewise invested against the programming.
Only just recently (led by FOX) have we seen a staggered distribution of new series, but this is still more so the exception than the norm.
So here's my thought: consumers don't stop purchasing between May and September. Sure they go away and take vacations; certainly schools are on break and yes, the weather is warmer and people tend to spend more time outside, but still...somehow products/goods/services get bought and somehow consumers are getting the kind of information and persuasive or influence necessary to make these purchases (just ask GM)
I'm not going to go to the obvious assertion, namely that they're on the Web consistently (even though I just did), but for now...I just wondered if this further underscores the lack of efficacy and/or efficiency of the TV model. After all, if the number 1 performing show during this hiatus pulls in a meager 11 million...either this shows that consumers are getting their media fix elsewhere or that the inflated sums of viewers during the rest of the year is just padded with waste, fluff and fat...or both!
Am I making any sense?
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