My pal, Derek Hewitt, is now running the marketing show at Tracfone. One of their products is Net10 - prepaid wireless at 10c a minute. Now he could have settled into his job and gone back to the comfort and convenience of a litany of 30-second spots, but instead he really has put "new marketing" into play.
No more so than his latest campaign which - American Idol style - invites consumers to submit their own recording/rendition of "My perfect 10" (an expression of the brand, Converse Gallery style)
Winners (voted by the consumer community) become part of the next wave of advertising and appear in the new set of commercials (and hopefully if this takes, get extra value through publicity etc)
Take a gander...
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