A good article from Reuters on the intersection of Advertising and Music A.K.A. Music as a brand enabler.
It covers advertising in podcasting, product placement within music/lyrics (uugh), branded entertainment through music e.g. CoqRoq, and also brands as enablers i.e. brands launching bands (Hmmm, b(r)ands...would that be called "banding"? Just wondering)
It also makes a strong point, which is consistent with my POV, namely that content is king. Russ Klein, Burger King's CMO, talks about marketers as "purveyors of content" and how they need to "earn" their way into consumers (lives) through their playlists for example.
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