Engagement. A word that you had better get used to hearing over and over again. So much so that I've created a new category here on Jaffe Juice, "The Engagement Wars" so you're always just one click away from any and all things engagement-oriented.
Opening remarks to Charlie Collier, EVP and GM of Advertising Sales at Court TV, who in his interview with Brian Steinberg at the WSJ, talks about how he is dialling into 2 of the 3 nodes of the new marketing trinity: REACH, CONNECT (and EFFECT)
In a secretivesque pact with select agencies (apparently forged in blood), deals are based in terms of minimum audience size AND viewer attention. The methodology is based on Nielsen retention numbers and 11 other herbs and spices (read: you gotta pay to play)
Charlie...I'm engaged. Wanna do lunch? On or off the record. Give me a buzz.
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