Jean Halliday wrote a good piece for Madison + Vine/Ad Age on how Detroit/automakers have embraced new marketing in the form of predominently long form content...but at the same time have also struggled to emulate previous efforts.
It's an uncanny catch 22 - innovation is a prerequisite, however even in unchartered territory, standing out from the crowd is extremely challenging. Them be's the stakes in play.
P.S. Editor to Editor...thanks for correcting my name from Jaffer to jaffe :)
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