Tom Hespos discusses the consumer backlash against registration based sites (including the petition to register fake information as a token of spite) and offers up 2 possible reasons:
1) Interruption (consumers don't like having to work for their free content)
2) Privacy concerns (big brother, where art thou?)
He offers up a great point re:2) about being more explicit and prescriptive about the registration process and its resultant benefits which one can only hope is a win-win.
This idea echoes a thought I've had about needing to reintroduce ourselves (advertising) to our consumers. This applies across the board and I feel the time has come for us to reeducate consumers about the role advertising performs and to invite their feedback and participation in being a part of the solution (as opposed to the problem)
On an unrelated note, you have to love the irony of the Google Adsense listings on the petition results page. It's ironic to be sure...but could it also be telling us something about what is considered advertising and what is not...
The thot plickens...
Recent Comments