Hooray for Lexus as they've given me a reason to dust off the cobwebs from my "experiential marketing" category with their US Open themed Podcast series. There are also goodies in the form of redeeming photographs taken at the Open.
Lexus has really embraced podcasting and in this particular instance pays off the very important concept of Brands as enablers (call me with questions) through the creation of long form content in a branded experential red bow.
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