Advertising Mashups

Kudo's to my podcasting co-host, Steve Rubel, who talked about mashups on this week's episode of Across the Sound (5.33 minute mark for those listening)

I was intrigued by his question of what advertising's role will be in terms of incorporating mashups and truthfully didn't know that I had an answer myself. And then I saw this article in USA Today that talks about product placement in advertising. Perhaps this is just nothing but cross/co-markeitng, and perhaps it's mashups in practice.

Either way, good call!