« It's HERE: The Podcasting Debut of Across the Sound | Main | The PC equivalent of HD »

September 06, 2005

Amazing campaign for Nike

GotelltheworldThis is just a brilliant integrated campaign for Nike; for Soccer; for New Marketing.

For a brand to get behind an initiative with this kind of irreverent and edgy tone is authentic and refreshing - case in point, "not that america cares, but congrats USNT" P.S. They just qualified for the World Cup in Germany in 2006.

I love everything about the website...the video , the viral angle, and the overall experience. I am somewhat partial to Soccer (world's number 1 sport) and the frustration felt by its lack of penetration in the US, but even without my biases, I think this is just a terrific campaign. Methinks congrats to R/GA (I could be wrong)

Posted at 03:18 PM in Communal Marketing, Consumer Central , Creativity, Make advertising relevant again |

comments powered by Disqus

Speaking


  • Hire Joseph Jaffe to speak at your conference or event

Contact me

  • If you would like to make contact with me, please see the About page.

I work at

New book: Built to Suck

Subscribe

Grab the Podcast

  • Across the sound Subscribe to Jaffe Juice – The New Marketing Podcast via iTunes

License

  • Creative Commons License

Welcome

  • to the reincarnated and reinvigorated Jaffe Juice. What was once a weekly op-ed column is now an unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity.
Blog powered by Typepad

Recent Comments

Recent Posts

Categories

Archives