Believe me...I'm probably going to be the last person to call out any CGC-driven work, but this initiative from Adcandy is just wrong. It's bad. As reported in AdJab, Adcandy is a site where "consumers make the ads" and in this particular case, they're trying to get the attention of the brand marketers at Coke who recently solicited big ideas from a handful of agencies.
Whilst I can appreciate the irreverent approach and I certainly subscribe to the notion that consumers are capable of coming up with truly original and meaningful expressions of the brands they feel for...this is contrived and disjointed. Furthermore, paying $500 for these ideas in the hope that Coke will add on a bunch of zero's is misguided and wishful. If they're lucky they'll get a can of Coke Zero in the mail. But that's about all they deserve. Sorry.
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