Business 2.0 piece on P&G's decision to bring it's Home Made Simple website and and newsletter to the bigger screen in the form of a weekly TV series on Discovery Networks.
This marks a fairly major departure on the branded entertainment model to one which I would call "brands as entertainers" - by going direct to consumer via discovery ('er would that be P&G2CviaD), P&G are effectively cutting out the middleman, which in this case would be the greedy reality show producers, not so?
Recent Comments