Ring Sting

Absolutely brilliant integrated effort for “The Ring 2” (thanks JB)

SPOILER ALERT: Read on at your own risk

Basically you get an e-mail with a link to the trailer for the movie, but when you click on the link to watch the clip…guess what happens next? That’s right…your phone rings with an appropriate blood-curdling message of doom and destruction.

It’s so simple if you think about it, which is also what makes it the perfect example of how transparent technology can be in a perfect communications effort.