1. Nice creative
2. Great execution of traditional advertising used in a non-traditional way
3. Most notably, kudos to Boone/Oakley who sent this to me. I get pitched so often - both as a consultant (read: recommend me to your clients in your capacity as a search consultant) and a blogger (read: give me free publicity) Most of the time, it's ho-hum, yawn, NEXT, Boring, L-oser. This time B/O (as opposed to body-odor) kills 2 birds with one, er Muffin :)
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